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If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. Too often, no one responds. No likes, comments, retweets—you get the idea.

Not so with Instagram. No matter how small your audience, your posts probably still receive at least a few likes and comments—especially if you use relevant hashtags. And with 500 million daily active users, it’s an enticing marketing channel.

The business case for Instagram ecommerce is strong. Not only does Instagram's engagement demolish Twitter, Pinterest, Google+, and LinkedIn, but, for brands, it even outperforms Facebook by a factor of ten.

Don't be fooled by this realistic looking scam.

There have been a lot of reports over the last 20 hours or so from Irish business owners including myself who have received an email from a company called DNS Ireland located in Dublin. On the surface their website looks convincing however this is 100% scam territory.

The email which I have produced below shows a "Liam" from DNS Ireland informing me that someone has requested the same website name as Ireland's Technology Blog but rather than a .com the person wants a .eu address. Firstly it is very unlike that any normal person would try to use our name, or your company's name like that as they would immediately have legal action taken against them as it is just too close to your own registered name, especially if you are a company. In theory anyone is free however to register this name, that is life.

Millennials are a big deal. Not only are they the largest generation since the Baby Boom, but they’re also about to enter their prime purchasing years.

By the year 2020, Millennials will spend a whopping $1.4 trillion annually - or 30% of all retail sales in the United States alone. This means that business owners either need to start thinking like Millennials now or they’re going to risk getting left behind fast.

In this post, we’ll take a look at the biggest trends that are shaping Millennial spending behaviours and the most effective strategies that you can use to build smarter and faster marketing campaigns for your business. Strategies for marketing to Millennials are changing every day, but with this set of handy tips you’ll be able to adapt quickly and keep up with your youngest and most dynamic customers.

So, let’s dive into the fastest growing Millennial marketing trends out there and discover what they could mean for your business.

Talking about business use cases for Snapchat is bound to raise a few eyebrows—either in skepticism or eager interest.

The public-facing social proof you get from having tens of thousands of Likes on a Facebook Page, or Followers on Twitter, can do a lot to contribute to your credibility and make your brand look more legit.

But Snapchat, by nature, isn't very good at that.

Instead of building a huge Follower count, Snapchat lets you engage a smaller community of your biggest fans—people who are genuinely interested in what you're doing.

These fans are more valuable, not just because an existing customer is 60-70% more likely to buy than a new one, but because these people are more likely to become advocates of your brand.

It's hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales.

This is where blogger outreach comes in. Even if you don't have a lot of contacts online you can still reach out to people for help. You just have to do it the right way - and I'm here to teach you how!