Adobe have today announced they’re acquiring Magento for $1.68 billion. Brad Rencher, Adobe’s Executive VP of Adobe Digital Marketing business, announced the purchase over on Twitter, and via a blog post:

“Combined with Adobe Experience Cloud, the Magento Commerce Cloud will bring digital commerce, order management and business intelligence to enable both B2B and B2C shopping experiences across the customer journey.”

This is good news for Adobe, and fairly good news for Magento who were on a fairly strange path, but brings a little uncertainty to Magento customers in the short term. Switching from Permira Holdings LLP, the private equity firm who picked up Magento from Ebay, to Adobe means some customers may wonder whether they’ll be locked into using Adobe’s marketing cloud at some stage in the future.

Starting in July, Google Chrome will mark all HTTP sites as “not secure,” according to a blog post published today by Chrome security product manager Emily Schechter. Chrome currently displays a neutral information icon, but starting with version 68, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign.

Google has been nudging users away from unencrypted sites for years, but this is the most forceful nudge yet. Google search began down-ranking unencrypted sites in 2015, and the following year, the Chrome team instituted a similar warning for unencrypted password fields.

1. Use Video to Build Your Brand

Because video is a natural storytelling medium, "creating branding videos for your website is a great start," said Jon Reyes, CEO of EcomVids, a custom video ad creation company based in Santa Ana, California.

That can mean "shooting a simple About Us video on your home page, creating 20-second product demonstration videos on your product pages, adding real customer testimonial videos, [making] videos promoting exclusive offers, or filming a post purchase video on your thank you page," he told the E-Commerce Times.

One reason video works for branding is that it's an intimate medium that draws in viewers.

In case you weren’t aware, Ireland is getting quite a name for itself in the blockchain space. When it comes to technology in general, Ireland’s already attracted a lot of the top multinational software companies to its shores. And the likes of LinkedIn, Google, Facebook, and Twitter, who all hold their EMEA headquarters here.

Perhaps it’s not surprising then, that the next in a long line of cutting-edge tech companies to call the Emerald Isle home is ConsenSys. Why? Beyond some rather enticing tax breaks, innovation incentives, friendly people, and pint loads of Guinness, the main reason is world-class talent.

Ahead of MoneyConf Dublin later this month, where some of the world’s brightest minds in finance and technology will come together (including Joseph Lubin), Coin Central’s Christina Comben spoke to newly-appointed Managing Director Lory Kehoe to find out more the company’s plans and their interesting approach to talent. Check it out:

Consumers are savvier than ever, and their shopping habits are changing fast. They’re growing accustomed to new payment types such as mobile wallets, one-click payments and even paying via facial recognition. Further, they expect the same simple, easy and seamless shopping experience at whatever size business they frequent. Yet many small businesses haven’t kept pace, and in today’s hypercompetitive market, failure to adapt risks losing customers.

Still, there’s good news for business owners. It’s easier than ever to adopt new, secure payment options that meet consumers’ evolving needs and expectations. In 2017, Bank of America Merchant Services surveyed consumers and small-business owners, and discovered that businesses that are slow to catch up on purchasing trends risk losing business in the coming years. The survey also found that for small businesses to succeed, they must offer the purchasing options that their customers want and expect.