Adobe have today announced they’re acquiring Magento for $1.68 billion. Brad Rencher, Adobe’s Executive VP of Adobe Digital Marketing business, announced the purchase over on Twitter, and via a blog post:
“Combined with Adobe Experience Cloud, the Magento Commerce Cloud will bring digital commerce, order management and business intelligence to enable both B2B and B2C shopping experiences across the customer journey.”
This is good news for Adobe, and fairly good news for Magento who were on a fairly strange path, but brings a little uncertainty to Magento customers in the short term. Switching from Permira Holdings LLP, the private equity firm who picked up Magento from Ebay, to Adobe means some customers may wonder whether they’ll be locked into using Adobe’s marketing cloud at some stage in the future.