From trading cattle with your neighbor, to buying pizza online - it’s clear that commerce has changed tremendously over time.

But what was the catalyst for it all? How did something like ecommerce become this $1.915 trillion (€1.68 trillion) industry?

Author Bio: Danielle Canstello is party of the content marketing team at Pyramid Analytics. They provide enterprise level analytics and data analytics software. In her spare time, she writes around the web to spread her knowledge of the marketing, business intelligence and analytics industries.

As an entrepreneur, you know your reputation in an invaluable asset. What people say about your retail business matters, and that's especially true about what customers are saying online.

If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. Too often, no one responds. No likes, comments, retweets—you get the idea.